Our Brand
After honoring our long history and heritage from 1936-2018, the timing was ideal to move forward with a fresh new look and strong value messaging. In fall of 2019, Ace Industries unveiled its new logo, tagline and messaging, which are intended to more clearly represent the company’s position of authority in the industry, its tenacity to get things done, and its dependability while providing comprehensive offerings and value to our customers.
With all our exciting growth and new initiatives, we needed a brand that was more progressive than our well-loved wordmark, created in the 1970's.
The new branding conveys the company's heightened focus on the customer, while embracing Ace's heritage by retaining its familiar red and black colors, updated to a more energetic orange/red hue and an array of both warm and cool, confident grays.
The new brand design comprises the "A" of Ace configured within the symbol of a dynamic eagle in mid-striking position and the wordmark "Ace Industries" in a strong, forward moving italic font.
The company added the tagline "The Sky's The Limit" to further reinforce its message that we are capable of anything that might be called upon us by our customer and there are no limits to the extent we will go to serve.
We believe our efforts to transform Ace while still embracing our formidable heritage, will keep our brand relevant for generations to come.
Our Symbol, the Eagle
Eagle conveys the powers and messages of the spirit; it is man’s connection to the divine because it flies higher than any other bird. If eagle has appeared, it bestows freedom and courage to look ahead. The eagle is symbolic of the importance of honesty and truthful principles.
When an eagle appears, you are on notice to be courageous and stretch your limits. Do not accept the status quo, but rather reach higher and become more than you believe you are capable of. Look at things from a new, higher perspective.
